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WORKFLOW NOTE 02

How to Turn One Product Image Into a Campaign Direction With AI

Imagine Scenes Published Updated 2 min read
An unbranded frosted glass product bottle in a warm editorial still life

Create AI product-photo variations from one packshot. Define product details, scene, and light, then check labels, shape, and reflections before publishing.

Start with a clear product packshot

Use an unobstructed photo that shows the product outline, packaging, material, and important label areas. Crop away unrelated clutter while keeping enough context to describe the intended change.

Upload the source in Image to Image and choose a compatible model. Check the available slots and output settings before writing the edit. File validation does not verify packaging accuracy or guarantee unchanged product pixels.

Name what stays and what changes

Describe fixed details first: bottle shape, cap, label placement, and color. Then name one setting or light change, such as a white studio background with soft side lighting. Compare the generated product with the source because text, geometry, and reflections can drift.

EXAMPLE DIRECTIONPreserve the bottle's cylindrical shape, cream label layout, frosted glass texture, and pale green liquid. Place it on wet limestone beside sliced citrus in a sunlit Mediterranean kitchen. Crisp editorial product photography, low side angle, soft morning shadows, clean negative space on the upper right for copy.

Compare one scene direction per submission

Begin with a clean setting, then explore a lifestyle scene or different light in separate requests. Keep the same product source and compare each result at the intended crop. Read the estimate before every submission; variants are separate paid requests.

  • Studio: storefronts, product pages, and launch assets.
  • Lifestyle: social posts that need a believable setting.
  • Editorial: concept exploration before a larger shoot.
  • Seasonal: a campaign variation without changing the packshot.

Inspect the image at its final size

Check labels, brand wording, material, shadows, and product proportions in the download and its intended placement. A convincing scene does not establish that generated packaging is correct. Use approved product assets and exact typography in your final design when required.

For a video concept, use a reviewed still in Image to Video and request one restrained motion. Estimate that request separately and inspect product details throughout the clip before publishing.